Cocina to Career is my behind-the-scenes look at growing a creative business rooted in cultura, comida, and corazón. I share what it really takes — from rejections to recipe shoots — to turn a passion for Mexican cooking into a full-time career. Subscribe so you don’t miss the real stories, chisme, and lessons I’ve learned along the way.
If you’re a content creator, blogger, small business owner—or maybe a dreamer standing at the edge of “should I start?”—this post is for you.
Because we need to talk about something most people don’t see when they scroll past a beautiful food photo or click into a blog post:
The strategy behind the story.
For 15+ years, I’ve been creating content rooted in tradition and culture. What began as a personal passion—documenting family recipes and stories for my kids—evolved into a full-fledged business that spans cookbooks, TV segments, and brand campaigns.
But here’s what isn’t talked about enough:
Creating a sustainable business as a food creator means learning how to diversify your content and your income.
If you’re relying on a single stream (say, blog ad revenue or Instagram posts), you’re putting all your huevos in one basket—and we both know those break easily.
So today, let’s go beyond the recipe card and look at how this really works.
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